Buga Strengthens Its Position as One of the Most Welcoming Destinations in Colombia, According to Booking.com

Booking.com has revealed the full list of Colombia's most hospitable cities in its 2025 Traveller Review Awards, and Buga (Valle del Cauca) shines brightly among them. It is recognized not only for its warmth and exceptional service but also for being part of the Global Network of Emerging Destinations, a distinction that boosts its international tourism profile.

This recognition, based on millions of reviews from travelers worldwide, highlights the unforgettable experience offered by cities like Buga, thanks to the friendliness of its people, the quality of its accommodations, and the commitment of its tourism industry to excellence. Buga, with its unique mix of historical heritage, spirituality, and cultural offerings, is emerging as a benchmark for hospitality in southwestern Colombia.

From its traditional colonial streets to the imposing Sanctuary of the Lord of Miracles, Buga offers visitors a genuine connection to history and faith, as well as to the innovative tourism initiatives that promote its inclusion in global networks of sustainable development and emerging destinations.

Colombia reaffirms its commitment to providing top-level hospitality, as also demostrated by Manizales (Caldas), which was included among the 10 most welcoming cities in the world in this edition. Throughout the country, diverse destinations like Leticia, Barichara, Jericó, and Cartagena de Indias were also highlighted, but Buga stands out as a symbol of a new colombian tourism: authentic, close, and flourishing.

Francisco Trujillo, General Manager of Booking.com for Colombia, stated:

“We are proud to highlight cities like Buga, which not only offer warm and memorable experiences but also lead the way as emerging destinations on the international stage. These types of recognitions are the result of the continuous efforts of entire communities to transform their tourism offerings without losing their essence.”

Below is the complete list of the most welcoming cities in Colombia, according to Booking.com, organized alphabetically:

Barichara (Santander)

Barranquilla (Atlántico)

Buga (Valle del Cauca)

Cartagena de Indias (Bolívar)

Coveñas (Sucre)

Cúcuta (Norte de Santander)

El Zaino (Magdalena)

Filandia (Quindío)

Guatavita (Cundinamarca)

Ibagué (Tolima)

Jericó (Antioquia)

Leticia (Amazonas)

Manizales (Caldas)

Palomino (Guajira)

Paipa (Boyacá)

Pasto (Nariño)

Popayán (Cauca)

San Agustín (Huila)

San Andrés (San Andrés y Providencia)

Santa Rosa de Cabal (Risaralda)

Valledupar (Cesar)

Villavicencio (Meta)

This recognition reinforces the global trend toward tourism based on authentic experiences and positions Buga as a must-visit destination for those seeking to discover the soul of Colombia.