Renowned travel journalist and founding president of the World Travel Journalism Organization (WTJO), Miguel Ledhesma, visited Nariño on November 27 to lead a prominent workshop on digital content creation. The event was held at the Pasto Chamber of Commerce and brought together more than seventy professionals and students eager to refine their communication and marketing skills.
During the session, Ledhesma shared his expertise as a leading figure in the field, covering topics such as audience building and current trends in digital content production. He emphasized the importance of delivering authentic, high-quality messages to connect with diverse audiences.
“Content creation is not just about informing—it’s about inspiring and fostering deep connections with your audience,” said Ledhesma, who also encouraged participants to leverage digital tools to promote the cultural and tourism wealth of the region.
The workshop was hands-on, featuring group activities where attendees developed creative proposals and received direct feedback from the expert. The session concluded with a Q&A segment, where Ledhesma addressed questions about industry evolution and the challenges content creators face in the digital age.
The event was organized to enhance the skills of local professionals and position Nariño as a leader in innovative content production. Attendees described the experience as enriching, providing valuable insights for future projects.
Through this visit, Miguel Ledhesma reaffirmed his commitment to nurturing talent in Latin America and promoting responsible practices in journalism and tourism.
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